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Ubiquitous advertisements for drugs like Viagra and Levitra make sexual
dysfunction seem about as titillating a condition as heartburn or a
headache. This climate—arguably perverse or progressive—in which ostensibly
private predicaments are addressed in public, sets the scene for photographer
Ingrid Roe’s two-tiered project “Tomorrow Never Comes.”
Roe has collected an international cornucopia of non-prescription treatments—pills,
capsules, ointments, sprays, and the like—all of which purport to treat
real or imagined sexual problems. Roe then separates each from its
packaging and focuses her camera on its raw, tactile qualities. The
resulting large-format color C-prints celebrate and decontextualize,
among other things, a translucent cream oozing suggestively out of
a tube, a row of suppositories that resemble sugar-dusted candies,
and a broken capsule that spills out into a pile of earthy granules.
“Tomorrow Never Comes,” however, is not simply an exercise in beautification;
it is an exploration of how societal and cultural conceptions of sexual
perfection are turned in to commercial commodities. Roe’s photos are
accompanied by reproductions of the sex aids’ packaging, blown up and
presented on large, fluorescent-lit Lucite cases. The larger-than-life
displays exaggerate the suggestive commercial come-ons, like that for
Dr James’ Big Boy Spray, and they stand in stark contrast to Roe’s
elegantly erotic product shots. Seen together, the photographs and
packaging blow-ups suggest a mythic quality about the products and
their outrageous promises.
Mara Hoberman
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